Learn what is working and not working on your website.
Improve visibility in Search Engines
Uncover issues affecting how you are ranking with Google and areas to target to improve your visibility. Websites with a low health can cause traffic to be diverted from your website. These can be issues with performance, irrelevant search terms, missing meta data etc.
Know what Elements are Broken
As your website is updated and time passes elements can get broken, these need to be identfied and fixed. Elements such as, linking to another website , changes to Google’s search alorigthm, new content and images causing your webite to slow down. These are just a few examples of what can go wrong. Fixing these issues can improve your overall relationship with Google and your rankings.
Become More Competitive
Maintaining your website health will help you to beat out competitors. Performing an audit on a regular basis ensures that you are not unknowingly contributing to a drop in rankings. A deep dive into your competition with a Competitive Analysis will ensure you make the right choices to be competitive and invest in the right marketing strategies.
Did You Know?
Unless your marketing campaign decisions are driven by data, you’re just guessing. Here are some stats related to analytics and reporting that might make you think twice about the importance of data: