Technology continues to evolve at a rapid pace, which in itself signals that manufacturing companies need to keep up with the changes. Updating and redesigning your company website has a range of benefits to your brand and consumer trust in your company. Here are some considerations if you are undecided about whether you should reinvigorate your website.
An updated website sends a message to customers
A state-of-the-art website alerts customers that your company is healthy, in touch with the times, and geared towards winning new customers. Your website represents your company and shows your audience that your company is focused on growth and evolution.
It gives you a competitive edge in your industry
A consumer website that incorporates the latest trends keeps your brand fresh and resonates with consumers. If you are considering updating your website to be more technical and focused on information-sharing, take a look at your competitors’ websites and compare them to your own for ideas.
More straightforward navigation
It’s all about the buyer’s journey and ensuring that the user experience is seamless. To reduce bounce rate on your site, make sure that your navigation is well-organised and that your content messaging is explicit.
Launching a new product line
If you’re adding a new product, it can sometimes happen that the new product showcasing doesn’t adapt well to your current website structure. By redeveloping your website, you will be able to show off your latest product by designing your site to resonate with your sales goals.
When changing your marketing strategy
Changing your marketing efforts can often come with the frustration of having a website that does not have the technology or customisation you require. An updated website will provide you with templates to synchronise your updated digital marketing plan in the following ways:
- Content marketing
- Social media integration
- SEO-friendly tools and structures
- e-Commerce capabilities
If you would like to update your manufacturing company’s website, contact our team of digital marketing experts at WSI Digital Direction for a consultation.